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KeyWay Communications to Support Corporate Communications for MSC Cruises and Explora Journeys in Greece

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KeyWay Communications is pleased to announce its collaboration with global cruise brands MSC Cruises and Explora Journeys, undertaking responsibility for corporate communications and public relations activities in the Greek market.

With eight ships calling at more than 20 Greek destinations, MSC Group’s Cruise Division continues to strengthen its footprint in the region. The extension of the cruise season through December highlights the company’s ongoing commitment to Greece and the growing interest in cruise travel throughout the year.

KeyWay Communications, founded by communications specialist Frosso Zaroulea, brings extensive experience in hospitality, tourism, and cruise industry communications. The agency will support both brands through strategic media engagement, and partnerships designed to enhance visibility among key stakeholders, local communities across Greece.

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